You just got a brand spanking new microphone and it is going to rock! You plug it in and the singer sings away and you go “Eww…” What happened?” Everyone had rave reviews about the mic but yet it just isn’t doing it for you. Further more you had to crank the gain to get any volume out of the thing and you can almost hear hiss now cause the gains so high. Did you ever think the mic was facing the wrong way?
A useful article about mic axis placement. Worth a quick read if you often struggle to get the sound you want.